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Jun
19

Test Post

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Test post

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Jun
12

Here’s An Example Of How To Do E-mail Marketing

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Scott Hargis sent me a copy of his e-mail marketing piece today and I think it is particularly well done so I thought I’d show you what it looks like and run through what I like about it. Scott has been doing this for several years so he’s refined this by trial and error. A screen capture of the e-mail the recipient gets is on the right. Here are what I think are the significant features:

  1. This piece is what is known in marketing as “drip marketing“. You send a potential client something on a regular basis so you build your “brand” with this person. Scott is sending these quarterly. He assembles a gallery from what he thinks are his best images since the last e-mail so each months gallery is fresh and new. Read More→

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Jun
10

Hello world!

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Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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This is a Widget Section

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